Rise of the sharing economy is the new way of consumption-from sharing a taxi, to sharing a stranger’s home on a holiday, and even clothes. The sharing economy is not new but it has exploded thanks to consumer’s awareness of idle assets. If you have a wardrobe full of clothes but are still figuring out what to wear, look up our tips on how to stay relevant and fashionably sustainable this coming Chinese New Year. In fact, you might even change the way you see fashion, and pay attention to what you are really buying into when making your next purchase. These clothing brands are also great for post Chinese New Year and can make your way in to your suitcase when you plan your next wellness retreat.
- Style Theory
This is the first day-to-day fashion subscription platform in Singapore and the region advocates wearing more clothing but not buying more. With more than 20,000 items and 250 brands local and international. They want you to rent, wear, rinse, rotate and then repeat. A monthly fee entitles you to as many rental cycles as you wish with 3 pieces of clothing of your choice sent to you monthly. I love this brand for having a vision to on board brands that are more ethical and they are also looking at ways to reduce plastic wastes.
Shop here: https://sg.styletheory.co
- Lem Lem (Edit Lifestyle)
Lem Lem is an ethical Ethopian-based fashion brand that specializes in breezy woven fabrics- think beachwear that can be worn in the city. Founded by supermodel and actress Liya Kebede, she launched this brand to increase awareness of and demand of locally made goods in Africa. I love this brand for its hand-spun fabric, giving it a breezy look with delicate geometrical shapes and cheerful stripes. Having own a few pieces myself, this ethical brand also donates a portion of its proceeds to deliver life-saving maternity care to woman in Africa. Edit Lifestyle in Singapore stocks their beautiful pieces.
Shop here: https://editlifestyle.com/collections/lemlem
Zhai is a distributor of eco friendly clothing and accessories in Singapore. They have a great selection of woman and men’s wear, and a generous selection of bamboo-based clothing of which I adore. If you have not tried bamboo based clothing, I urge you to try and these are a few reasons why. The fabric suits even the most sensitive skin and is hypoallergenic. Bamboo is extremely environmentally friendly, using very little water to grow and no harmful pesticides and being 100% biodegradable. Bamboo clothing is also 40% more absorbent then the finest cotton and keeps you dry in the tropics like Singapore. I love that the clothing from Zhai keeps its shape despite washes and provides comfort in the cool.
Shop here: https://zhai.com.sg
- K Blu
K Blu is a Singaporean company that creates luxury swim wear, resort wear and active wear made out of ecological materials with stylish prints. Inspired by the sun, sand and sea, their clothing line is stocked in hotels and resorts around the world. I love that their clothing is suited for an Asian fit and versatile enough to be used as city wear and resort wear. Look out for luxury pieces without burning a hole in your wallet.
Shop here: https://www.kblu.com/collections/kbluswimrtw
- Shift To Nature
Shift To Nature sources the best eco-friendly brands that have a strong commitment to sustainable and ethical production of beautiful clothing items. Their clothing are made of certified cotton, bamboo, hemp and other sustainable textile that are made through ethical fair work and business production practices. I love this brand for consolidating men’s, women’s and even children fashion. It’s a one-stop shop if you would like to commit to a thoughtful lifestyle, together as a family.
Shop here: http://shifttonature.com.au/#thegoodtrade
- Beautmont Organic
Beaumont Organic specializes in luxury casual pieces that are made from 100% organic cotton with GOTS certification. They work exclusively with factories in the EU, paying fair wages and providing good working conditions for their staff. Beaumont Organic introduces 2 collections a year and accessories that encompass the brand’s clean and contemporary look. I love that the clothing line is easy to style and has practical pieces that are easy to mix and match.